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Blancco Announces the Industry’s First Seamless Workflow to Erase and Reinstall Windows OS

Blancco Asset Reimaging transforms end-of-life devices into deployment-ready assets, accelerating processing and unlocking greater value in the secondary market

BOSTON and LONDON – January 13, 2026— Blancco Technology Group, the industry standard in data erasure and mobile lifecycle solutions, today announced the launch of Blancco Asset Reimaging, a first-of-its-kind Windows OS reinstallation engine. Integrated directly with Blancco’s certified data erasure software, Blancco Asset Reimaging is the only operating system installation tool that allows device refurbishers and IT asset disposition (ITAD) firms to move seamlessly from sanitizing, diagnosing, and grading devices to reimaging within a single, efficient workflow. 

When used with Blancco Drive Eraser, the company’s flagship data sanitization product, Blancco Asset Reimaging prepares used Windows laptops and desktops for resale faster, bypassing time-consuming manual processes and transitions between dissimilar software platforms. This streamlines ITAD and processor operations, accelerates time to market, provides buyers with devices completely free of previous data, and enhances resale value by having a clean instance of Microsoft Windows pre-installed.

  Blancco Asset Reimaging is the only solution to offer:

“Pairing reimaging with Blancco Drive Eraser and our Intelligent Business Routing workflows closes the last major automation gap for rebuilding and redeploying Windows devices,” said Russ Ernst, CTO of Blancco. “No other solution integrates certified erasure and Windows reinstallation this tightly. That level of integration is what allows ITADs to scale efficiently while maintaining or exceeding compliance with an ever-growing number of data protection regulations.”

Linking Blancco Asset Reimaging to Blancco Drive Eraser automated workflows also reduces downstream failures by ensuring devices are properly rebuilt from the start. Reimaged devices pass quality assurance more consistently and minimize escalations and returns. For IT asset processors, this results in smoother operations and lower overall costs.

Cascade Asset Management’s 2025 ITAD Benchmarking Report highlights continued growth in the secondary market and year-over-year increases in laptop resale values, meaning that operational efficiency has become a key driver of margin expansion. By integrating Windows OS reimaging directly into the certified data erasure process, Blancco eliminates workflow breaks that traditionally slow asset turnaround and increase handling costs. The solution uniquely certifies both data sanitization and operating system installation through a single, tamper-proof report—strengthening buyer trust and providing a level of transparency and documentation not available from any other vendor.

The launch of Blancco Asset Reimaging fulfills the promise of Blancco’s May 2025 acquisition of KeyDeploy from Blair Technology Group, delivering a rebranded and more tightly integrated offering within the Blancco product suite.

With more than 40 patented and patent-pending innovations fueling the company’s proprietary technology, Blancco’s solutions have been tested, certified, approved and recommended by more than 13 governing bodies and leading organizations around the world, including NATO. No other data erasure software can attest to this level of compliance. Blancco also provides customers with a 100% tamper-proof audit trail, validating compliance with global data protection and privacy regulations. 

Visit Blancco to learn more about Blancco Asset Reimaging, Blancco Drive Eraser, and the comprehensive ITAD-ready data sanitization solutions it offers, including Intelligent Business Routing, Blancco Autopilot Detection, Blancco Drive Verifier, and Blancco Eraser for Apple Devices.

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About Blancco Technology Group

Reduce Risk. Increase Efficiency. Be Sustainable. Blancco Technology Group provides organizations with secure, compliant, and automated solutions that accelerate the transition to the circular economy. Each year, tens of millions of Blancco erasures allow top-tier organizations to protect end-of-life data against unauthorized access, safely redeploy data storage assets, and firmly comply with increased data protection and privacy requirements. Our precise device diagnostics help move used IT assets confidently into the circular economy, enabling enterprises, IT asset disposition (ITAD) vendors and recyclers, and mobile industry stakeholders to operate more sustainably.

Globally approved, recommended, and certified by governing and industry bodies around the world, Blancco is the industry standard in data erasure and mobile lifecycle solutions. With 40+ patented or patent-pending ideas, we continue to grow the number of innovative solutions global companies can rely on to accelerate operations, secure their data, and grow their businesses. Read more about us at www.blancco.com.